The Brand that helps you engage with consumers
For enhancing the brand
Paper shopping bags are an excellent and inexpensive vehicle to project the brand image of retailers. Paper is very tactile due to its texture and shape. Its outstanding print quality and colour reproduction allow for great creativity in advertising and development of the brand image. Furthermore, they achieve maximum visibility and great appreciation from customers. Paper bags create emotional links between the retailer and their customers who often use them to carry their personal belongings.
Showing environmental commitment
Using paper bags involves giving a clear signal of commitment to the environment and improves the quality of life of consumers: by using packaging made from renewable, recyclable and biodegradable sources and collaborating effectively in reducing the use of non-biodegradable shopping bags and promoting greater environmental education. Thus, paper bags are a visible part of the corporate social responsibility that a retail brand can develop.
21st -century consumers prefer paper
Aspects of a sustainable lifestyle become more and more important for European consumers. A study3 determined the following environmental concerns of European consumers:
- Increased demand for environmentally friendly packaging
- Less waste production
- Easy-to-understand certifications
- Environmentally friendly materials: renewable, biodegradable and reusable
- Good packaging is what “is good for me and for the Earth”
For more information on how paper bags enhance your brand in retail and help you engage with consumers, please turn to The Green Book
“Future of Packaging from a European Consumer Perspective”, BillerudKorsnäs, 2011